Mindy McKnight

Frequently Asked Questions

• Who is Mindy McKnight?

  Mindy McKnight is an American YouTuber, entrepreneur, and beauty influencer best known for her YouTube channel, originally launched as Cute Girls Hairstyles in 2009 and later rebranded under her own name. Born on June 24, 1979, in Utah, she is a 45-year-old mother of six—twins Brooklyn and Bailey, Kamri Noel, Rylan, and adopted siblings Daxton and Paisley. Based in Dallas, Texas, with her husband Shaun, Mindy rose to fame creating family-friendly hair tutorials that showcased her creative styling for her daughters, amassing over 5.6 million subscribers. Beyond YouTube, she founded Hairitage by Mindy, a clean, vegan haircare line launched in 2020, available at Walmart and internationally. A member of The Church of Jesus Christ of Latter-day Saints, Mindy blends her roles as a devoted mom and savvy businesswoman, managing M-Star Media Inc. with Shaun. Her influence extends to media appearances on Good Morning America and partnerships like the Dallas Wings’ official haircare sponsorship in 2025, solidifying her status as a leading voice in beauty and lifestyle.

• How did Mindy McKnight start Cute Girls Hairstyles?

  Mindy McKnight started Cute Girls Hairstyles in 2009 as a creative outlet to share her hair-styling passion, sparked years earlier by her frustration with styling her twin daughters Brooklyn and Bailey’s “waterspout” hairdos in 2001. Living in Utah at the time, she began experimenting with unique hairstyles to make mornings easier and started documenting them through photos. Encouraged by friends who loved her creative braids and updos, Mindy launched a blog to share tips with other moms. Her husband Shaun, seeing the potential of video content, urged her to pivot to YouTube, a platform then gaining traction. In October 2009, she uploaded her first hair tutorial, leveraging her knack for clear, engaging instructions. The channel quickly gained a following for its accessible, family-oriented content, focusing on hairstyles for her daughters that ranged from simple ponytails to intricate braids. By consistently posting and engaging with viewers, Cute Girls Hairstyles grew into a global phenomenon, laying the foundation for Mindy’s broader career in content creation and entrepreneurship.

• How many kids does Mindy McKnight have?

  Mindy McKnight has six children: twins Brooklyn and Bailey (born December 31, 1999), Kamri Noel (born December 27, 2002), Rylan (born March 29, 2005), Daxton (born October 22, 2008), and Paisley (born February 11, 2011). Daxton and Paisley are adopted, a journey Mindy has openly shared, stemming from her and her husband Shaun’s experiences with infertility after their biological daughters were born. Her kids frequently appear in her YouTube content, from hair tutorials to family vlogs, though the older daughters—Brooklyn, Bailey, and Kamri—have pursued their own paths in recent years, with Brooklyn and Bailey attending Baylor University and Kamri in college.

• Where does Mindy McKnight live?

  Mindy McKnight lives in Dallas, Texas, with her husband Shaun and their children. The family relocated from Utah to the Dallas area in recent years, a move that aligned with their expanding media and business ventures, including Mindy’s Hairitage by Mindy haircare brand and partnerships like the Dallas Wings sponsorship in 2025. Dallas serves as the hub for their content creation under M-Star Media Inc., and Mindy often references the city in her vlogs, showcasing family life and local activities.

• What is Hairitage by Mindy?

  Hairitage by Mindy is a clean, vegan, and cruelty-free haircare brand founded by Mindy McKnight in 2020, designed to cater to a wide range of hair types and textures. Inspired by her family’s diverse hair needs—curly, straight, fine, and thick—Mindy partnered with the Maesa Group to create affordable, high-quality products free of sulfates, parabens, and silicones. Launched exclusively at Walmart, the line includes shampoos, conditioners, styling products, and treatments, with prices typically around $8.97 as of recent updates. The brand emphasizes inclusivity and sustainability, reflecting Mindy’s personal values and her years of hair expertise from Cute Girls Hairstyles. In March 2025, Hairitage underwent a bold packaging rebrand and introduced new formulas, further expanding its reach. It also gained prominence as the official haircare partner of the Dallas Wings, cementing its place in the beauty market and Mindy’s entrepreneurial legacy.

• Is Mindy McKnight Mormon?

  Yes, Mindy McKnight is a member of The Church of Jesus Christ of Latter-day Saints, commonly referred to as Mormon. Raised in Utah, a state with a significant Latter-day Saint population, Mindy has incorporated her faith’s family-oriented values into her public persona and content. She and her husband Shaun, whom she met at Brigham Young University (a church-affiliated school), have raised their six children within the faith, often emphasizing modesty, family unity, and service in their videos and blog posts. While she doesn’t heavily focus on religion in her hair tutorials or vlogs, her wholesome, family-first approach and occasional mentions of church activities—like missions or family home evenings—reflect her Mormon background. Mindy has never shied away from this aspect of her identity, though it’s more subtly woven into her brand than overtly preached.

• What happened to Cute Girls Hairstyles?

  Cute Girls Hairstyles didn’t disappear; it evolved. Mindy McKnight launched the YouTube channel in March 2009 as a platform to share five-minute hair tutorials featuring her daughters, starting with styles like the "Messy Bun." It quickly grew into one of YouTube’s top haircare destinations, amassing over 5.6 million subscribers and 1.4 billion views with its signature braids, updos, and family-friendly content. Around 2022, the channel was officially rebranded to Mindy McKnight to reflect its broader scope. While it still features occasional hair tutorials, the focus has shifted to lifestyle vlogs, covering family life, home projects, beauty tips, and travel—like her 2024 Everest Base Camp trek. The change mirrors Mindy’s personal growth and her kids’ transitions into adulthood, with older daughters Brooklyn, Bailey, and Kamri pursuing their own channels and careers. The Cute Girls Hairstyles name lives on in her blog (cutegirlshairstyles.com) and branded toy line, but the YouTube channel now centers on Mindy’s multifaceted life as a mom, entrepreneur, and creator.

• What are Mindy McKnight’s latest projects?

  As of April 2025, Mindy McKnight is juggling several high-profile projects. Her Hairitage by Mindy haircare line, launched in 2020, remains a cornerstone, with a major packaging rebrand and new product launches in March 2025 at Walmart, keeping prices around $8.97. The brand also scored a partnership as the official haircare sponsor of the Dallas Wings, announced earlier this year, boosting its visibility in sports and entertainment. On YouTube, under the Mindy McKnight channel, she continues weekly vlogs—every Sunday—blending hair tutorials with family updates, home renovations, and travel content, like her recent bucket-list trips. In 2024, she faced some backlash for comments about food during an Everest Base Camp trek, but she’s stayed active, engaging her 5.6 million subscribers. Mindy’s also supporting her twin daughters’ skincare line, itk, and their Lash Next Door mascara brand, while her toy line of Cute Girls Hairstyles mannequin heads expands at retailers like Amazon and Target. Her focus remains on growing her beauty empire and sharing her family’s evolving story.

• Does Mindy McKnight still do hair tutorials?

  Yes, Mindy McKnight still does hair tutorials, though they’re less frequent than in the early days of Cute Girls Hairstyles. When she launched the channel in 2009, it was all about quick, creative hairstyles—think intricate braids and updos—featuring her daughters. After rebranding to Mindy McKnight around 2022, the content expanded to include family vlogs, travel adventures (like her 2024 Everest Base Camp trip), and lifestyle topics. Hair tutorials remain part of the mix, posted sporadically alongside her weekly Sunday uploads, often showcasing styles on herself or her younger kids, Rylan, Daxton, and Paisley, since her older daughters—Brooklyn, Bailey, and Kamri—are less available. Fans can still find fresh hair content, like a recent twist on a classic braid, but it’s now a smaller slice of her broader, multifaceted channel, which retains over 5.6 million subscribers hungry for her evolving story.

• How old is Mindy McKnight?

  Mindy McKnight is 45 years old.

• When is Mindy McKnight's birthday?

  Mindy McKnight's birthday is on June 25, 1979.

• How many subscribers does Mindy McKnight have on YouTube?

  Mindy McKnight has 5,680,000 subscribers on YouTube.

• How many followers does Mindy McKnight have on Instagram?

  Mindy McKnight has 1,400,000 followers on Instagram.

• How many followers does Mindy McKnight have on Pinterest?

  Mindy McKnight has 153,900 followers on Pinterest.

• How many followers does Mindy McKnight have on TikTok?

  Mindy McKnight has 696,400 followers on TikTok.

• How many followers does Mindy McKnight have on Facebook?

  Mindy McKnight has 2,500,000 followers on Facebook.