Total Gaming

Ajendra Variya, known online as Ajju Bhai or Total Gaming, is India’s most-subscribed gaming YouTuber and one of the country’s most influential digital creators. Born in Ahmedabad, Gujarat, between 1998 and 1999, Ajay has built a massive following through his Hindi-language gameplay videos, especially for Garena Free Fire. As of 2025, his main YouTube channel has over 44.2 million subscribers and more than 8 billion views. With a combined subscriber count exceeding 52 million across six channels, Total Gaming is the largest gaming brand on YouTube in India.

Ajay’s rise began in 2015 with games like Clash of Clans, but it was his discovery of Free Fire in 2018 that launched his career. He created the Total Gaming channel on October 9, 2018, and uploaded his first video in December. Early videos showcased his strategic gameplay, sniping skills, and natural commentary, earning him the nickname “AWM King.” He later diversified into titles like GTA V, Call of Duty Mobile, PUBG, and Spider-Man, making him one of the few Indian creators to successfully produce variety content.... Show More

Ajendra Variya, known online as Ajju Bhai or Total Gaming, is India’s most-subscribed gaming YouTuber and one of the country’s most influential digital creators. Born in Ahmedabad, Gujarat, between 1998 and 1999, Ajay has built a massive following through his Hindi-language gameplay videos, especially for Garena Free Fire. As of 2025, his main YouTube channel has over 44.2 million subscribers and more than 8 billion views. With a combined subscriber count exceeding 52 million across six channels, Total Gaming is the largest gaming brand on YouTube in India.

Ajay’s rise began in 2015 with games like Clash of Clans, but it was his discovery of Free Fire in 2018 that launched his career. He created the Total Gaming channel on October 9, 2018, and uploaded his first video in December. Early videos showcased his strategic gameplay, sniping skills, and natural commentary, earning him the nickname “AWM King.” He later diversified into titles like GTA V, Call of Duty Mobile, PUBG, and Spider-Man, making him one of the few Indian creators to successfully produce variety content.

Channel Growth and Strategy

The 2020 PUBG ban in India was a turning point that redirected audience attention to Free Fire. Total Gaming capitalized on this shift, growing to over 25 million subscribers by 2021 and producing viral content and collaborations. While fans eagerly awaited a face reveal in 2023, Ajay has largely maintained his anonymity, letting his skills and content drive his popularity.

Ajay is also the founder of Total Gaming Esports, launched in 2020, which fielded competitive Free Fire rosters internationally until 2022. His side channels like TG Highlights and TG Tournaments feature match recaps, challenges, and community-focused videos. Notable uploads include high-traffic matchups such as Ajjubhai94 vs Amitbhai (Desi Gamer). His in-game alias, AjjuBhai94 (ID: 451012596), is a cultural fixture in Indian mobile gaming, inspired by a character from the film Welcome Back.

Personal Life and Influence

Ajay lives in Surat, Gujarat, and keeps his personal life private. His estimated net worth of $2–3 million comes from YouTube monetization, brand deals, and social media promotions. Before YouTube, he worked as a software engineer and growth hacker, and continues to apply this knowledge to grow his content and brand strategically.

Despite the 2022 ban of Free Fire in India, Ajay adapted by shifting to Free Fire Max and introducing new games to his audience. His content remains consistent, and his daily uploads continue to draw millions of views.

Ajju Bhai’s journey from coder to India’s top gaming creator exemplifies the rapid evolution of India’s digital entertainment economy. With a stronghold in the Hindi-speaking gaming community, his story is both a cultural milestone and an inspiration to aspiring creators across the country.