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Privacy Statement

Who We Are

What.Equipment is a website dedicated to listing the equipment, tools, and setups used by creators, influencers, and gamers. Our website URL is https://what.equipment.

For privacy-specific concerns, you can contact us at:


What Personal Data We Collect and Why We Collect It

Contact Forms

When you submit a form via our Contact Us page, we collect:

  • Name
  • Email Address
  • Message Content

We use this information solely to respond to inquiries. This data is not used for marketing purposes and is retained for 6 months for customer service purposes.

Cookies

We use cookies as outlined in our Cookie Policy. These include cookies for:

  • Analytics tracking through Google Analytics (see below).
  • Spam prevention through the Akismet plugin.

You can manage your cookie preferences via your browser settings.

Analytics

We use Google Analytics (g-tag) to collect anonymized data about site usage, such as:

  • Pages visited
  • Time spent on the site
  • User location (generalized to region)

This data helps us improve our website and understand audience trends. You can opt out of Google Analytics tracking by using a browser plugin like Google’s Opt-Out Add-On.

Google Analytics Privacy Policy: https://policies.google.com/privacy

Spam Prevention

We use the Akismet plugin to filter spam from submitted contact forms. Akismet may collect IP addresses and other technical data to provide this service. Akismet’s privacy policy is available here: https://akismet.com/privacy/.


Who We Share Your Data With

We do not share your personal data with third parties except as required to provide website functionality, such as:

  • Google Analytics for site usage statistics.
  • Akismet for spam prevention.

We do not sell or share personal data with advertisers or any other external parties.


How Long We Retain Your Data

  • Contact Form Submissions: Retained for 6 months.
  • Analytics Records: Retained for 14 months (default Google Analytics setting).

What Rights You Have Over Your Data

If you have submitted data through our website, you can request:

  • A copy of the personal data we have collected about you.
  • That we delete any personal data we hold about you.

To make a request, contact us at privacy@what.equipment. Please note that we may need to retain certain information for legal or administrative purposes.


Where Your Data Is Sent

  • Contact Form Submissions: Scanned by Akismet to prevent spam.
  • Analytics Data: Processed by Google Analytics, which may use servers outside your region. Google Analytics complies with international data protection standards.

How We Protect Your Data

We take the following measures to secure your data:

  • HTTPS encryption for all website traffic.
  • Regular updates and maintenance of website software.
  • Use of reputable third-party services (e.g., Google Analytics, Akismet).

What Data Breach Procedures We Have in Place

In the event of a data breach:

  • Affected users will be notified via email within 72 hours.
  • We will work with our hosting provider and relevant authorities to secure the data.

Additional Information

Automated Decision-Making

We do not engage in automated decision-making or profiling with user data.

Industry Regulatory Disclosure

We comply with applicable data protection regulations, but our services are not targeted to users subject to GDPR or other international data laws.