Early Life and Background
Eva Meloche was born on August 23, 2002, in Montreal, Quebec, Canada, to a French Canadian father and a mother from Wisconsin, giving her a multicultural background. Raised in a Christian household alongside her younger sister, Mila, Eva grew up immersed in Montreal’s vibrant culture. She developed an early interest in storytelling, inspired by watching family home videos recorded by her mother on VHS tapes. Eva attended a local high school and later studied Environmental Science at Dawson College, though her passion for content creation eventually took precedence. Her bilingual fluency in English and French, along with her love for fashion, travel, and photography, shaped her creative identity as a social media influencer.
Rise to Fame
Eva launched her self-titled YouTube channel on February 14, 2014, but began actively posting in 2019 with her debut video, “Italy vlog iii | Roma,” on June 5, 2019. Her travel vlogs, fashion hauls, and lifestyle content quickly gained traction, with her 2019 video “what working at brandy melville is like!” going viral, amassing over 2.3 million views. She started her Instagram account (@evameloche) in August 2015, where her outfit photos, food snapshots, and aesthetic posts earned her over 270,000 followers by 2025. Eva’s TikTok presence also grew, with her fashion and lifestyle videos contributing to her cross-platform popularity. By 2025, her YouTube channel has over 470,000 subscribers, and her engaging, relatable content has solidified her as a rising Canadian influencer.... Show More
Early Life and Background
Eva Meloche was born on August 23, 2002, in Montreal, Quebec, Canada, to a French Canadian father and a mother from Wisconsin, giving her a multicultural background. Raised in a Christian household alongside her younger sister, Mila, Eva grew up immersed in Montreal’s vibrant culture. She developed an early interest in storytelling, inspired by watching family home videos recorded by her mother on VHS tapes. Eva attended a local high school and later studied Environmental Science at Dawson College, though her passion for content creation eventually took precedence. Her bilingual fluency in English and French, along with her love for fashion, travel, and photography, shaped her creative identity as a social media influencer.
Rise to Fame
Eva launched her self-titled YouTube channel on February 14, 2014, but began actively posting in 2019 with her debut video, “Italy vlog iii | Roma,” on June 5, 2019. Her travel vlogs, fashion hauls, and lifestyle content quickly gained traction, with her 2019 video “what working at brandy melville is like!” going viral, amassing over 2.3 million views. She started her Instagram account (@evameloche) in August 2015, where her outfit photos, food snapshots, and aesthetic posts earned her over 270,000 followers by 2025. Eva’s TikTok presence also grew, with her fashion and lifestyle videos contributing to her cross-platform popularity. By 2025, her YouTube channel has over 470,000 subscribers, and her engaging, relatable content has solidified her as a rising Canadian influencer.
Videos and Content Style
Eva Meloche is a lifestyle YouTuber, Instagram star, TikTok creator, and social media influencer known for her fashion, beauty, and travel vlogs. Her YouTube channel features a mix of travel diaries (e.g., Paris 2022, Italy), room makeovers, unboxing hauls, and school-related videos, often featuring her sister, Mila, as in their French-subtitled Q&A. Her most popular video, “what working at brandy melville is like!,” highlights her candid storytelling, while “Major Room Makeover!!! yay” (over 549,000 views) showcases her aesthetic sensibility. On Instagram, Eva posts curated photos of outfits, matcha moments, and travel adventures, like her 2022 Eiffel Tower visit. Her TikTok content emphasizes trendy fashion and lifestyle snippets. Eva’s style is vibrant, relatable, and poetic, transforming mundane moments - like sipping coffee or strolling city streets - into visually captivating narratives, inspired by creators like Margo Lee.
Achievements and Recognition
Eva’s YouTube channel has garnered over 8.9 million views and 470,000 subscribers, with her viral Brandy Melville video marking a turning point in her career. She’s amassed over 270,000 Instagram followers and thousands on TikTok, establishing a loyal fanbase. Eva has collaborated with fashion, sports, and apparel brands, serving as a promoter and face for various campaigns. Her influence extends to literary and film recommendations, with fans crediting her for inspiring book purchases like Tuesdays With Morrie. In a 2024 Substack interview, she was praised for her “immaculate taste” and ability to find beauty in the everyday, cementing her as a creative voice in lifestyle content. X posts highlight her authenticity, with fans noting her “grounded” approach as a key to her appeal.
Controversies
Eva has faced criticism for alleged body-checking in her Instagram and YouTube content, particularly in 2024, with Reddit users on r/LAinfluencersnark pointing to photos emphasizing thinness, like bikini shots or high-angle thigh-gap images, as evidence of disordered eating. Comments on platforms like Reddit also referenced a “problematic” high school video and a “chickpea what I eat in a day” post, suggesting struggles with an eating disorder, though no concrete evidence was provided. Some fans speculate her focus on small portions and running reflects unhealthy habits, while others defend her as a fashion influencer under pressure to maintain a certain image. Eva has not publicly addressed these claims but deleted a critical Instagram comment about objectification, indicating sensitivity to feedback. These discussions remain speculative, and she maintains a largely positive reputation.
Personal Life
Eva is private about her romantic life, with no confirmed relationships as of 2025. Rumors linked her to Laurent Gattereau after a heart-shaped Instagram post and to Armando Rubio, but these lack verification, and sources confirm she is likely single. She shares a close bond with her younger sister, Mila, who frequently appears in her videos, and lives with her family in Montreal. Eva’s hobbies include traveling, reading (she loves intergenerational novels like Girl, Woman, Other), photography, and watching coming-of-age films, which inspire her video aesthetic. She is a vegan, an animal lover with a pet dog and cat, and enjoys Italian and Brazilian cuisines. Physically, she stands at approximately 5 feet 5–7 inches, weighs around 52 kg, and has a slim, athletic build, with no tattoos reported.
Net Worth and Impact
Eva’s net worth is estimated between $150,000 and $5 million as of 2024, driven by YouTube AdSense, brand sponsorships, Instagram promotions, and potential modeling ventures. Her monthly earnings range from $15,000 to $40,000, reflecting her growing influence. Eva has redefined lifestyle vlogging by blending fashion, travel, and personal storytelling, inspiring young creators with her authentic approach. Her ability to elevate everyday moments into artful narratives resonates with fans, as noted in a 2024 Substack feature. Twitter users praise her relatability, with one post calling her “the creator who makes life feel like a movie.” Her bilingual content and advocacy for environmental science (via her college major) add depth to her influence, making her a role model for Gen Z audiences.
Legacy and Future
At 22, Eva Meloche is a rising star in the lifestyle influencer space, transforming her love for home videos into a global platform. Her journey from a Montreal teen to a YouTuber with millions of views showcases her creativity and resilience. Despite body image controversies, her focus on authenticity and aesthetic storytelling ensures her staying power. With plans to continue traveling, creating content, and potentially exploring modeling, Eva is poised to expand her brand. Her legacy lies in capturing the beauty of the mundane, inspiring fans to find meaning in everyday life. As she navigates her career, Eva Meloche remains a vibrant voice in digital storytelling, blending fashion, travel, and personal growth for a new generation.
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