Zach Choi ASMR

Early Life and Background

Zachary Choi, known as Zach Choi ASMR, was born on August 27, 1986, in Seoul, South Korea. Adopted and raised in Baltimore, Maryland, he grew up in a family that kept their personal details private, with no public information about his parents or siblings. As a kid, Zach was drawn to food and creativity, though he was shy about sharing his voice. He graduated from high school and pursued higher education, but specific details about his college or major are not shared. Before YouTube, he worked as a haircut model, a job that hinted at his comfort in front of cameras. His multicultural Korean-American background and love for food laid the foundation for his ASMR and mukbang career.

Rise to Fame

Zach launched his YouTube channel, “Zach Choi ASMR,” on July 4, 2014, but began posting regularly in August 2018 with his debut video, “ASMR Eating Duck Fat French Fries (NO TALKING); which garnered over 1.4 million views. His 2019 video; MOST POPULAR FOOD FOR ASMR (KFC, ONION RINGS, MOZZARELLA CORN DOG, CHICKEN NUGGETS) NO TALKING” exploded with over 5 million views, boosting his channel. Known for silent ASMR mukbangs, he gained attention for his unique no-talking style, possibly due to voice insecurity, as speculated by fans. His Instagram (@zachchoi) and TikTok (@thezachchoi) grew with short-form food prep and eating clips, like a 2023 chicken and pepper dish that hit 100 million views on TikTok, making him a top ASMR creator.... Show More

Early Life and Background

Zachary Choi, known as Zach Choi ASMR, was born on August 27, 1986, in Seoul, South Korea. Adopted and raised in Baltimore, Maryland, he grew up in a family that kept their personal details private, with no public information about his parents or siblings. As a kid, Zach was drawn to food and creativity, though he was shy about sharing his voice. He graduated from high school and pursued higher education, but specific details about his college or major are not shared. Before YouTube, he worked as a haircut model, a job that hinted at his comfort in front of cameras. His multicultural Korean-American background and love for food laid the foundation for his ASMR and mukbang career.

Rise to Fame

Zach launched his YouTube channel, “Zach Choi ASMR,” on July 4, 2014, but began posting regularly in August 2018 with his debut video, “ASMR Eating Duck Fat French Fries (NO TALKING); which garnered over 1.4 million views. His 2019 video; MOST POPULAR FOOD FOR ASMR (KFC, ONION RINGS, MOZZARELLA CORN DOG, CHICKEN NUGGETS) NO TALKING” exploded with over 5 million views, boosting his channel. Known for silent ASMR mukbangs, he gained attention for his unique no-talking style, possibly due to voice insecurity, as speculated by fans. His Instagram (@zachchoi) and TikTok (@thezachchoi) grew with short-form food prep and eating clips, like a 2023 chicken and pepper dish that hit 100 million views on TikTok, making him a top ASMR creator.

Streaming Career and Content Style

Zach Choi ASMR is a YouTuber and influencer known for ASMR mukbang, cooking, and eating videos. His YouTube channel features content like “ASMR FILET MIGNON & FRIES + CHEESE FONDUE MUKBANG” and “SPICY FRIED CHICKEN & CHEESE CORN MUKBANG,” focusing on sounds like chopping, sizzling, and chewing. He films with high-quality cameras, emphasizing crisp audio for ASMR triggers, and edits for a clean, immersive vibe. His signature dishes include fried chicken, cheesy foods, and Hot Cheetos-crusted creations, paired with Sprite, his favorite soda. Zach’s no-talking approach sets him apart, though he’s collaborated with creators like Stephanie Soo and Benny Blanco. He sells merch like hoodies via silencestudios.com and shares content on Instagram, TikTok, and Fanhouse for exclusive mukbangs. By 2024, he shifted to short-form content and compilations, possibly for health reasons.

Achievements and Recognition

Zach's channel earned a Gold Play Button, surpassing 1 million subscribers, with over 11.8 billion views across 1,200+ videos. In 2022, Jellysmack signed him as their largest food creator, syndicating his content to Facebook and Snapchat, boosting his reach. His video “ASMR MUKBANG INDOMIE MI GORENG & FRIED CHICKEN” and others have millions of views, and he completed the 100 Nugget Challenge, a fan-favorite feat. Forbes and Business Insider praised his fusion of ASMR and mukbang in 2022, noting his 20 billion views across platforms. A 2024 asmrliving.com feature ranked him among top mukbang ASMRtists for his creative food combos, like Spam Scotch eggs. Despite a 2019 controversy involving Nikocado Avocado's alleged bullying, shared by collaborator Stephanie Soo, Zach stayed focused on content.

Personal Life

Zach lives in Los Angeles, California, keeping his personal life private. He’s single, with no confirmed relationships, and no information about a girlfriend or family. He stands at 5 feet 9 inches, weighs about 70 kg, with black hair and dark brown eyes, and has had plastic surgery, including two eye procedures and a nose job. Zach loves Hot Cheetos, which he uses in recipes, but hates pickles, as shown in a taste-test video. A foodie, he experiments with dishes like fried chicken and cheese-heavy meals, though recent videos suggest a shift to healthier, smaller portions. He’s private about his family but is assumed to be close with them, given his adoption story. Zach enjoys staying active, possibly to balance his mukbang lifestyle.

Impact and Future

Zach Choi ASMR has redefined mukbang and ASMR, captivating millions with his silent, sound-focused videos that make food prep and eating relaxing. His creative dishes, like Hot Cheetos-crusted mozzarella corn dogs, inspire fans to try new recipes, while his no-talking style offers a unique ASMR experience. Study Breaks noted in 2019 that his channel is “ideal for food ASMR” due to its immersive sounds. By shifting to short-form content on TikTok and Instagram in 2024, he's adapted to trends and health concerns, as speculated on Reddit. His Jellysmack deal expanded his global reach, and his influence continues through collabs and merch. Looking ahead, Zach plans to focus on short-form ASMR, possibly exploring new cuisines or healthier recipes, while maintaining his YouTube compilations. With his innovative approach, he’s set to remain a leader in ASMR mukbang, encouraging fans to savor food and relaxation.