Zach Choi ASMR

Zach Choi, known online as Zach Choi ASMR, is a Korean-American YouTuber best known for his silent ASMR mukbang videos. Born on August 27, 1986, in Seoul, South Korea, Zach was adopted and raised in Baltimore, Maryland, where his early interest in food and visual storytelling began to take shape. Blending high-quality production with a no-talking approach, he has become one of the most-watched ASMR creators on YouTube—famous for his immersive sound design, cinematic visuals, and meticulous food preparation.

Although he launched his channel in 2014, Zach didn’t begin uploading consistently until 2018. His first major hit, ASMR Eating Duck Fat French Fries (No Talking), surpassed 1 million views, helping define his clean, minimalist format. In 2019, he went viral with a video featuring KFC, onion rings, and mozzarella corn dogs, which exceeded 5 million views and introduced his content to a broader global audience.... Show More

Zach Choi, known online as Zach Choi ASMR, is a Korean-American YouTuber best known for his silent ASMR mukbang videos. Born on August 27, 1986, in Seoul, South Korea, Zach was adopted and raised in Baltimore, Maryland, where his early interest in food and visual storytelling began to take shape. Blending high-quality production with a no-talking approach, he has become one of the most-watched ASMR creators on YouTube—famous for his immersive sound design, cinematic visuals, and meticulous food preparation.

Although he launched his channel in 2014, Zach didn’t begin uploading consistently until 2018. His first major hit, ASMR Eating Duck Fat French Fries (No Talking), surpassed 1 million views, helping define his clean, minimalist format. In 2019, he went viral with a video featuring KFC, onion rings, and mozzarella corn dogs, which exceeded 5 million views and introduced his content to a broader global audience.

Content Style and Signature Approach

Zach’s videos are a blend of cooking, prepping, and eating—featuring dishes like filet mignon, spicy fried chicken, and Hot Cheetos-coated recipes. His use of high-end microphones enhances ASMR triggers such as crunching, chewing, and sizzling, creating a deeply satisfying audio experience. Despite never speaking in his videos, Zach adds personality through recurring themes, such as his love of Sprite and aversion to pickles, often revealed in taste test or challenge videos.

By 2024, he began incorporating more short-form content and curated compilations, both to match evolving platform trends and to align with personal health goals. Popular videos like the 100 Nugget Challenge showcase his ability to combine creative food presentation with immersive sensory appeal.

Recognition and Collaborations

Zach has accumulated billions of views and earned the YouTube Gold Play Button for surpassing 1 million subscribers. In 2022, he partnered with Jellysmack, becoming their top-performing food creator, with content syndicated across platforms like Facebook and Snapchat. He’s collaborated with fellow creators including Stephanie Soo and Benny Blanco, further expanding his reach and audience diversity.

Although involved in a brief controversy in 2019 with Nikocado Avocado, Zach maintained a neutral position, choosing to focus on his content rather than engage in public drama—an approach that has helped preserve his image and viewer trust.

Personal Life and Brand

Zach currently resides in Los Angeles and keeps much of his personal life private. While known to be single, he has shared selective personal insights, including details about plastic surgery and his off-camera commitment to a healthy lifestyle. He offers exclusive content through Fanhouse and sells branded merchandise via silencestudios.com, maintaining a low-key but intentional connection with his fanbase.

Influence and Legacy

Zach Choi has left a lasting mark on the ASMR and mukbang genres. His distinctive silent format, high production values, and culinary creativity have reshaped what ASMR food content can be. As he continues to expand into short-form media and maintain a loyal global following, Zach remains a pioneer in sound-focused food entertainment—proving that silence, when paired with precision and passion, can speak volumes.