Dr. Sarang Choi

Dr. Sarang Choi, D.M.D., is a Hoboken-based general dentist and content creator who merges advanced clinical expertise with a distinct presence in digital media. Specializing in cosmetic and restorative dentistry, she offers treatments such as full mouth rehabilitation and digital smile makeovers, often using CAD/CAM systems and modern digital workflows to deliver personalized, high-quality care. Known for her attention to detail and patient-focused approach, Dr. Choi brings a sense of artistry to her practice—blending form, function, and aesthetics to help patients achieve confident, healthy smiles.

But her impact extends beyond the dental chair. Through YouTube, TikTok, and Instagram, Dr. Choi shares a unique mix of dental education, beauty content, and lifestyle insights, offering viewers a candid look into both her professional and personal worlds. Whether she’s explaining veneers, reviewing oral care products, or sharing her skincare routine, she brings clarity, warmth, and polish to every piece of content—making clinical knowledge feel both accessible and empowering.... Show More

Dr. Sarang Choi, D.M.D., is a Hoboken-based general dentist and content creator who merges advanced clinical expertise with a distinct presence in digital media. Specializing in cosmetic and restorative dentistry, she offers treatments such as full mouth rehabilitation and digital smile makeovers, often using CAD/CAM systems and modern digital workflows to deliver personalized, high-quality care. Known for her attention to detail and patient-focused approach, Dr. Choi brings a sense of artistry to her practice—blending form, function, and aesthetics to help patients achieve confident, healthy smiles.

But her impact extends beyond the dental chair. Through YouTube, TikTok, and Instagram, Dr. Choi shares a unique mix of dental education, beauty content, and lifestyle insights, offering viewers a candid look into both her professional and personal worlds. Whether she’s explaining veneers, reviewing oral care products, or sharing her skincare routine, she brings clarity, warmth, and polish to every piece of content—making clinical knowledge feel both accessible and empowering.

Bridging Clinical Practice and Content Creation

Dr. Choi began her digital journey by sharing educational posts rooted in her expertise, but quickly expanded into broader lifestyle topics that reflected her personal interests and values. Her content now includes procedural explainers, makeup tutorials, behind-the-scenes clinic footage, and everyday routines—allowing followers to see both the science and humanity behind dentistry.

She gained additional recognition for her resemblance to BLACKPINK’s Rosé, a comparison that brought viral visibility and helped her reach a wider, global audience. Instead of distancing herself from it, Dr. Choi leaned into the moment with humor and authenticity—earning praise not just for her looks, but for her clarity, poise, and communication style.

Representation and Reach

As a Korean-American woman working in a historically male-dominated field, Dr. Choi brings valuable visibility to the healthcare and creator space. Her content serves as both inspiration and education—especially for younger viewers navigating careers in medicine, beauty, or both. She exemplifies how professionals can maintain credibility while embracing creativity, proving that expertise and relatability aren’t mutually exclusive.

A Modern Healthcare Voice

Through her blend of digital storytelling and clinical care, Dr. Choi is reshaping how people view dentists—not just as providers, but as approachable experts who understand both the technical and emotional sides of wellness. Her presence across platforms reflects a commitment to transparency, confidence, and connection, whether she's guiding a patient through a transformation or walking viewers through a skincare favorite.

With a growing audience and a practice rooted in care and innovation, Dr. Sarang Choi continues to build a bridge between healthcare and modern culture—one smile, and one video, at a time.