Dr. Sarang Choi

Dr. Sarang Choi, D.M.D., is a Hoboken-based general dentist and lifestyle content creator known for blending clinical expertise with engaging beauty and wellness content across social media. With a focus on restorative and cosmetic dentistry, she has built a loyal following through her ability to educate and entertain—whether in the operatory or online. Her content spans platforms like YouTube, TikTok, and Instagram, where she shares professional insights, personal routines, and everyday moments with an approachable, creative tone.

Trained in full mouth rehabilitation and advanced restorative techniques, Dr. Choi brings precision and artistry to her work, specializing in aesthetic and functional dental care. She is also known for integrating cutting-edge technology into her practice, including CAD/CAM systems and digital workflows, reflecting a modern approach to dentistry that prioritizes both results and patient experience.... Show More

Dr. Sarang Choi, D.M.D., is a Hoboken-based general dentist and lifestyle content creator known for blending clinical expertise with engaging beauty and wellness content across social media. With a focus on restorative and cosmetic dentistry, she has built a loyal following through her ability to educate and entertain—whether in the operatory or online. Her content spans platforms like YouTube, TikTok, and Instagram, where she shares professional insights, personal routines, and everyday moments with an approachable, creative tone.

Trained in full mouth rehabilitation and advanced restorative techniques, Dr. Choi brings precision and artistry to her work, specializing in aesthetic and functional dental care. She is also known for integrating cutting-edge technology into her practice, including CAD/CAM systems and digital workflows, reflecting a modern approach to dentistry that prioritizes both results and patient experience.

Outside of her clinical work, she has cultivated a strong digital presence—rising to viral popularity in part due to her resemblance to BLACKPINK’s Rosé. Her TikTok features behind-the-scenes clips from her practice, while her YouTube channel includes a mix of dental advice, lifestyle vlogs, and makeup tutorials. On Instagram, she offers a curated look at her dual life as a healthcare professional and content creator.

Dr. Choi’s influence lies in her rare ability to connect both with patients and with a broader online audience. As a Korean-American woman balancing medicine, beauty, and media, she has become a standout figure in the intersection of healthcare and digital culture.